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portada Brandjack
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
316
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349677177

Brandjack

Q. Langley (Author) · Springer Nature B.V. · Paperback

Brandjack - Q. Langley

New Book Imported to Taiwan
Delivery: 23 Oct - 05 Nov Shipping: 12 to 16 business days.
NT$ 2,054
NT$ 2,054

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Synopsis "Brandjack"

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates.

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The book is written in English.

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The binding of this edition is Paperback.

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