你好! Shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Building Consumer-Brand Relationship in Luxury Brand Management
Type
Physical Book
Publisher
Author
Language
English
Pages
300
Format
Hardcover
Dimensions
27.9 x 21.6 x 2.1 cm
Weight
1.10 kg.
ISBN13
9781799843696
Categories

Building Consumer-Brand Relationship in Luxury Brand Management

Rodrigues, Paula ; Borges, Ana Pinto (Author) · Business Science Reference · Hardcover

Building Consumer-Brand Relationship in Luxury Brand Management - Rodrigues, Paula ; Borges, Ana Pinto

Cheaper New Book Imported to Taiwan
Delivery: 14 Sep - 25 Sep Shipping: 12 to 16 business days.
NT$ 8,506
Faster New Book Imported to Taiwan
Delivery: 03 Sep - 11 Sep Shipping: 5 to 6 business days.
NT$ 10,074
NT$ 8,506

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Building Consumer-Brand Relationship in Luxury Brand Management"

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews