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portada Building Strong Brands
Building Strong Brands Building Strong Brands Building Strong Brands Building Strong Brands
Type
Physical Book
Publisher
Author
Year
1995
Language
English
Pages
380
Format
Hardcover
Weight
1
ISBN
002900151X
ISBN13
9780029001516
Categories

Building Strong Brands

David A. Aaker (Author) · Free Press · Hardcover

Building Strong Brands - David A. Aaker

New Book Imported to Taiwan
Delivery: 16 Oct - 29 Oct Shipping: 14 to 18 business days.
NT$ 1,078
Used BookGood Condition Imported to Taiwan
Delivery: 15 Oct - 29 Oct Shipping: 13 to 18 business days.
NT$ 535
NT$ 1,078

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Synopsis "Building Strong Brands "

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

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The book is written in English.

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The binding of this edition is Hardcover.

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