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portada Cause Marketing
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786130691226

Cause Marketing

New Book Imported to Taiwan
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
NT$ 4,147
NT$ 4,147

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Synopsis "Cause Marketing"

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

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All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

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