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portada Challenges of winning and retaining customers
Type
Physical Book
Author
Publisher
Language
English
Pages
52
Format
Paperback
Dimensions
22.9 x 15.2 x 0.3 cm
Weight
0.09 kg.
ISBN13
9786203780000
Categories

Challenges of winning and retaining customers

François Ferras (Author) · Our Knowledge Publishing · Paperback

Challenges of winning and retaining customers - Ferras, François

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Synopsis "Challenges of winning and retaining customers"

This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and/or retain a tourist clientele that is increasingly demanding and volatile.

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The book is written in English.

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The binding of this edition is Paperback.

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