Name: Chinese Multinationals
SKU: 2088819
Price: 1680.00 TWD
Availability: InStock
Author: Larcon, Jean-Paul

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Type

Physical Book

Publisher

World Scientific Publishing Company

Author

Larcon, Jean-Paul

Language

English

Pages

300

Format

Paperback

Dimensions

22.9x15.2x2 cm

Weight

0.48 kg.

ISBN

9812835598

ISBN13

9789812835598

Synopsis "Chinese Multinationals"

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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Chinese Multinationals - Larcon, Jean-Paul

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