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portada commonsense direct & digital marketing
commonsense direct & digital marketingcommonsense direct & digital marketingcommonsense direct & digital marketingcommonsense direct & digital marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
434
Format
Paperback
Dimensions
24.6x19x2.6 cm
Weight
0.97 kg.
ISBN
0749447605
ISBN13
9780749447601
Edition No.
0005
Categories

commonsense direct & digital marketing

Drayton Bird (Author) · Kogan Page · Paperback

commonsense direct & digital marketing - Bird, Drayton

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Synopsis "commonsense direct & digital marketing"

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

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The book is written in English.

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The binding of this edition is Paperback.

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