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portada communicating business responsibility
Type
Physical Book
Author
Publisher
Language
English
Pages
196
Format
Paperback
Dimensions
22.9x15.2x1.1 cm
Weight
0.27 kg.
ISBN
1606493248
ISBN13
9781606493243
Categories

communicating business responsibility

Roger N. Conaway (Author) · Business Expert Press · Paperback

communicating business responsibility - Conaway, Roger N.

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Synopsis "communicating business responsibility"

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

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The book is written in English.

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The binding of this edition is Paperback.

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