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portada Communicating Strategy
Type
Physical Book
Author
Publisher
Language
English
Pages
198
Format
Hardcover
ISBN13
9781138469891
Edition No.
1
Categories

Communicating Strategy

Phil Jones (Author) · Gower · Hardcover

Communicating Strategy - Jones, Phil

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Synopsis "Communicating Strategy"

If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

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The book is written in English.

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The binding of this edition is Hardcover.

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