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portada Competing With it: Leading a Digital Business (Mba Series)
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
420
Format
Paperback
ISBN13
9781137269973
Edition No.
2015
Categories

Competing With it: Leading a Digital Business (Mba Series)

Colin Ashurst (Author) · Palgrave · Paperback

Competing With it: Leading a Digital Business (Mba Series) - Colin Ashurst

New Book Imported to Taiwan
Delivery: 15 Jul - 23 Jul Shipping: 5 to 6 business days.
NT$ 2,352
NT$ 2,352

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Synopsis "Competing With it: Leading a Digital Business (Mba Series) "

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.• Allows students to apply their knowledge and explore real-world issues through case studies and examples• Brings together benefits-led and agile approaches to projects in an innovative framework• Combines extensive practical experience with the latest academic thinking and research

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