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portada competitive strategy for dummies
competitive strategy for dummiescompetitive strategy for dummies
Type
Physical Book
Author
Publisher
Language
English
Pages
384
Format
Paperback
Dimensions
23.1 x 18.3 x 2.3 cm
Weight
0.70 kg.
ISBN
0470779306
ISBN13
9780470779309
Categories

competitive strategy for dummies

Richard Pettinger (Author) · For Dummies · Paperback

competitive strategy for dummies - Pettinger, Richard

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Synopsis "competitive strategy for dummies"

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions

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The book is written in English.

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The binding of this edition is Paperback.

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