Name: Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
Price: 4292.00 TWD
Availability: InStock
Author: Smith, Trevor A. ; Wedderburn, Kenroy C.
ISBN: 9781793645739

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portada Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Type

Physical Book

Author

Trevor A. Smith

Kenroy C. Wedderburn

Publisher

Lexington Books

Language

English

Pages

166

Format

Hardcover

Dimensions

22.9 x 15.2 x 1.1 cm

Weight

0.39 kg.

ISBN13

9781793645739

Synopsis "Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics"

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Smith, Trevor A. ; Wedderburn, Kenroy C.

Synopsis "Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics"

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