Name: Comunicacion y empresa responsable
Price: 1238.00 TWD
Availability: InStock
Author: Abel Monfort de Bedoya
ISBN: 9788431330637

portada Comunicacion y empresa responsable

Type

Physical Book

Author

Abel Monfort de Bedoya

Publisher

EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA. S.A.

Collection

Comunicación

Pages

496

Format

Paperback

Dimensions

24.00 x 17.00

ISBN13

9788431330637

Edited in

España

Edition No.

Synopsis "Comunicacion y empresa responsable"

Cerca de 40 autores de universidades públicas y privadas, así como profesionales de las principales compañías del país, desarrollan los aspectos concretos de la ética y la responsabilidad social en el contexto de la comunicación empresarial. El manual tiene como objetivo servir de material de trabajo y consulta para alumnos

, profesores y profesionales que deban profundizar en la dimensión ética y responsable

Abel Monfort de Bedoya

(Author)

View Author's Page

Research Director in the university area at ESIC Business & Marketing School and expert in management and communication of corporate sustainability, he is a research fellow at the ESIC Permanent Research Unit and senior fellow of the Higher Education Academy

He has been a visiting scholar at the Hoffman Center for Business Ethics (Bentley University) and has participated in prestigious international courses, such as the 2019 Global Civil Society Seminar at the Kennedy School at Harvard University, promoted by the Rafael del Pino Foundation

He has published research articles in some of the leading business and communication journals in the world and in prestigious Spanish publishing houses. He has also collaborated on competitive national and private projects

His research line is brand management and CSR and its communication. Currently, he is opening new research lines in entrepreneurship and sustainability from the communication perspective

See less