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portada Consumer Behavior Models
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Paperback
ISBN13
9783631804933

Consumer Behavior Models

Aktaş Hasret,ŞImşEk Göksel (Author) · Peter Lang · Paperback

Consumer Behavior Models - Aktaş Hasret,ŞImşEk Göksel

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 6 to 7 business days.
NT$ 1,948
NT$ 1,948

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Synopsis "Consumer Behavior Models"

The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

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The book is written in English.

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The binding of this edition is Paperback.

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