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portada Consumer Behaviour
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
172
Format
Paperback
Dimensions
22.9x15.2x1 cm
ISBN13
9781329122628

Consumer Behaviour

Brajendra Gupta (Author) · Lulu.com · Paperback

Consumer Behaviour - Brajendra Gupta

New Book Imported to Taiwan
Delivery: 16 Sep - 24 Sep Shipping: 5 to 6 business days.
NT$ 565
NT$ 565

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Synopsis "Consumer Behaviour"

The book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast area of Consumer study. It has been written in a easy language which is quiet easy to understand and explain for Teachers as well as students. This Book contains eight chapters which are written by eight different Authors. It explains fundamentals of subjects in a simple language. It is more connected to the real world which makes this book interesting. It clearly explains about consumers, cue's and driver which are driving them, changing taste & preferences of consumers, consumer expectation & perception.

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The book is written in English.

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The binding of this edition is Paperback.

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