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portada Consumer Brand Relationships: Meaning, Measuring, Managing
Type
Physical Book
Publisher
Author
Language
English
Pages
297
Format
Hardcover
Dimensions
21.6 x 14.0 x 1.8 cm
Weight
0.49 kg.
ISBN13
9781137427106
Categories

Consumer Brand Relationships: Meaning, Measuring, Managing

Fetscherin, M. ; Heilmann, T. (Author) · Palgrave MacMillan · Hardcover

Consumer Brand Relationships: Meaning, Measuring, Managing - Fetscherin, M. ; Heilmann, T.

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Synopsis "Consumer Brand Relationships: Meaning, Measuring, Managing"

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

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