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portada Consumer Culture Theory (Research in Consumer Behavior)
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
216
Format
Hardcover
ISBN13
9781787542860
Categories

Consumer Culture Theory (Research in Consumer Behavior)

Domen Bajde (Author) · Emerald Publishing Ltd · Hardcover

Consumer Culture Theory (Research in Consumer Behavior) - Domen Bajde

New Book Imported to Taiwan
Delivery: 13 Jul - 21 Jul Shipping: 4 to 5 business days.
NT$ 4,261
NT$ 4,261

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Synopsis "Consumer Culture Theory (Research in Consumer Behavior) "

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

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