Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Consumer Voice: The Democratization of Consumption Markets in the Digital Age
Type
Physical Book
Author
Publisher
Language
English
Pages
126
Format
Hardcover
Dimensions
21.0 x 14.8 x 1.0 cm
Weight
0.32 kg.
ISBN13
9783030539825
Categories

Consumer Voice: The Democratization of Consumption Markets in the Digital Age

S. Umit Kucuk (Author) · Palgrave MacMillan · Hardcover

Consumer Voice: The Democratization of Consumption Markets in the Digital Age - Kucuk, S. Umit

Cheaper New Book Imported to Taiwan
Delivery: 24 Jul - 06 Aug Shipping: 13 to 17 business days.
NT$ 2,134
Faster New Book Imported to Taiwan
Delivery: 14 Jul - 22 Jul Shipping: 5 to 6 business days.
NT$ 2,836
NT$ 2,134

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Consumer Voice: The Democratization of Consumption Markets in the Digital Age "

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews