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portada Consuming Images: Film art and the American Television Commercial
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
160
Format
Hardcover
ISBN13
9781474460682
Categories

Consuming Images: Film art and the American Television Commercial

Gary D. Rhodes; Robert Singer (Author) · Edinburgh Univ Pr · Hardcover

Consuming Images: Film art and the American Television Commercial - Gary D. Rhodes; Robert Singer

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Synopsis "Consuming Images: Film art and the American Television Commercial "

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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