Name: content critical: gaining competitive advantage through high-quality web content
Price: 531.00 TWD
Availability: InStock
Author: rob norton,gerry mcgovern,gerry mcgovern
ISBN: 9780273656043

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portada content critical: gaining competitive advantage through high-quality web content

content critical: gaining competitive advantage through high-quality web content

Type

Physical Book

Publisher

financial times prent.int

Author

rob norton,gerry mcgovern,gerry mcgovern

Language

English

Pages

256

ISBN

027365604X

ISBN13

9780273656043

Synopsis "content critical: gaining competitive advantage through high-quality web content"

think of the person who visits your website as a reader and your objectives become clearer. content critical explains the theory and practice of producing reader-focussed, compelling content. it includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. it shows you how to organize a publishing team and how to create a web publishing strategy.discover what high-quality content really is, and learn how to create it.content critical will help you: * discover the key skills required to write compelling content for the web * understand the rules of publishing content online * know how to appeal to your online readers * develop an effective internet communications strategy * build publishing skills within your organization.