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portada Corporate Communication
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
360
Format
Paperback
Dimensions
24.2x17 cm
ISBN13
9781036215538

Corporate Communication

Joep P. Cornelissen (Author) · Sage Publications - IPS UK · Paperback

Corporate Communication - Joep P. Cornelissen

New Book Imported to Taiwan
Delivery: 15 Dec - 01 Jan Shipping: 59 to 63 business days.
NT$ 3,230
NT$ 3,230

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Synopsis "Corporate Communication"

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.


The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.



This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations.



Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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The book is written in English.

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The binding of this edition is Paperback.

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