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portada Crafting Strategy Paperback
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
260
Format
Paperback
ISBN13
9781107411692
Categories

Crafting Strategy Paperback

Loizos Heracleous (Author) · Cambridge University Press · Paperback

Crafting Strategy Paperback - Loizos Heracleous

New Book Imported to Taiwan
Delivery: 29 Sep - 07 Oct Shipping: 5 to 6 business days.
NT$ 2,293
NT$ 2,293

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Synopsis "Crafting Strategy Paperback "

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

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The binding of this edition is Paperback.

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