Name: Creative 4Cast
Price: 500.00 TWD
Availability: InStock
Author: Emanuele Neena
ISBN: 9781907794278

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Type

Physical Book

Publisher

Lid Publishing Inc

Author

Emanuele Neena

Year

2014

Language

English

Pages

160

Format

Hardcover

ISBN13

9781907794278

Synopsis "Creative 4Cast "

Advertising has always had a clear objective—to promote the sales of a product. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

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Creative 4Cast - Emanuele Neena

Synopsis "Creative 4Cast "

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