Name: Creativity and Innovation for Managers
SKU: 56086659
Price: 9675.00 TWD
Availability: InStock
Author: Clegg, Brian
ISBN: 9781138435445

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portada Creativity and Innovation for Managers

Type

Physical Book

Author

Brian Clegg

Publisher

Routledge

Language

English

Format

Hardcover

ISBN13

9781138435445

Synopsis "Creativity and Innovation for Managers"

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.It provides; - a practical approach to business creativity without the hype;- an agenda for making innovation happen in your business- a real world view.

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Creativity and Innovation for Managers - Clegg, Brian

Synopsis "Creativity and Innovation for Managers"

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