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portada Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
Type
Physical Book
Publisher
Author
Language
English
Pages
140
Format
Paperback
Dimensions
22.9 x 15.2 x 0.8 cm
ISBN13
9781667306599

Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda

Bernays, Edward L. (Author) · Antiquarius · Paperback

Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda - Bernays, Edward L.

New Book Imported to Taiwan
Delivery: 27 Jul - 07 Aug Shipping: 16 to 20 business days.
NT$ 733
NT$ 733

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Synopsis "Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda"

The Original Blueprint for Modern PropagandaFirst published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.Inside this classic you'll discover: How public opinion is formed-and manipulatedThe psychological tools used by corporations and governmentsThe early foundations of advertising, propaganda, and brandingStill taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.

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The binding of this edition is Paperback.

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