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portada Crystallizing Public Opinion
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
126
Format
Paperback
Dimensions
22.90 x 15.20 x 0.70 cm
ISBN13
9789373492650

Crystallizing Public Opinion

Edward L. Bernays (Author) · Kalamos Literary Services LLP · Paperback

Crystallizing Public Opinion - Edward L. Bernays

New Book Imported to Taiwan
Delivery: 09 Jul - 17 Jul Shipping: 4 to 5 business days.
NT$ 678
NT$ 678

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Synopsis "Crystallizing Public Opinion"

How are public opinions formed-and who really shapes them?

In this pioneering work, Edward L. Bernays, widely regarded as the father of public relations, reveals the powerful forces behind mass persuasion. Crystallizing Public Opinion explores how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of entire societies.

Bernays explains the psychology behind public perception and demonstrates how communication can guide collective attitudes and behavior. His insights transformed advertising, politics, and media, and remain just as relevant in today's world of digital influence and social media.

This book offers a rare inside look at the mechanisms that drive public thought. Whether you are a marketer, entrepreneur, student, or curious observer, this classic provides essential knowledge about influence, persuasion, and human behavior in modern society.

A foundational text that changed how the world understands communication and public opinion.

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The book is written in English.

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The binding of this edition is Paperback.

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