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portada Cultural Heritage Tourism: Five Steps for Success and Sustainability (American Association for State and Local History)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
404
Format
Hardcover
ISBN13
9781442278820
Categories

Cultural Heritage Tourism: Five Steps for Success and Sustainability (American Association for State and Local History)

Cheryl M. Hargrove (Author) · Rowman & Littlefield Publishers · Hardcover

Cultural Heritage Tourism: Five Steps for Success and Sustainability (American Association for State and Local History) - Cheryl M. Hargrove

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Synopsis "Cultural Heritage Tourism: Five Steps for Success and Sustainability (American Association for State and Local History) "

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

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