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portada Customer Loyalty
Type
Physical Book
Year
2005
Language
English
Pages
192
Format
Paperback
Dimensions
22.9 x 15.2 cm
ISBN13
9781349546428

Customer Loyalty

L. Etherington;S. Robinson (Author) · Springer Nature B.V. · Paperback

Customer Loyalty - L. Etherington;S. Robinson

New Book Imported to Taiwan
Delivery: 16 Sep - 29 Sep Shipping: 11 to 15 business days.
NT$ 2,112
NT$ 2,112

Synopsis "Customer Loyalty"

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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