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portada Customer Relationship Management in der Praxis: Erfolgreiche Wege zu Kundenzentrierten Lösungen (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
236
Format
Paperback
ISBN13
9783642635496
Edition No.
1

Customer Relationship Management in der Praxis: Erfolgreiche Wege zu Kundenzentrierten Lösungen (in German)

Volker Bach (Author) · Springer · Paperback

Customer Relationship Management in der Praxis: Erfolgreiche Wege zu Kundenzentrierten Lösungen (in German) - Volker Bach

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Synopsis "Customer Relationship Management in der Praxis: Erfolgreiche Wege zu Kundenzentrierten Lösungen (in German)"

Customer Relationship Management fasst sämtliche Aktivitäten zusammen, deren Ziel eine verbesserte Kundenorientierung ist. An Praxisbeispielen führender Unternehmen wie Credit Suisse, SAP und Neue Zürcher Zeitung stellen die St. Galler Experten innovative Lösungen vor wie Contact Center, Internet-Communities, Customer Profiling and Multi-Channel-Management. Das theoretische Fundament dazu liefert das St. Galler "Geschäftsmodell im Informationszeitalter". Prozessportale bilden dabei die Kundenschnittstelle der Zukunft.

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The book is written in German.

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The binding of this edition is Paperback.

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