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portada Customer Relationship Management
Type
Physical Book
Publisher
Author
Language
English
Pages
372
Format
Paperback
ISBN13
9781032247441
Edition No.
5

Customer Relationship Management

Prior Daniel D.,Buttle Francis,Maklan Stan (Author) · Routledge · Paperback

Customer Relationship Management - Prior Daniel D.,Buttle Francis,Maklan Stan

New Book Imported to Taiwan
Delivery: 15 Oct - 23 Oct Shipping: 2 to 3 business days.
NT$ 3,631
NT$ 3,631

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Synopsis "Customer Relationship Management "

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises. A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments. A greater emphasis on managerial applications of CRM through new content to help guide managers. An updated account of new and emerging technologies relevant to CRM. Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM). Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor's Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.

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The book is written in English.

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The binding of this edition is Paperback.

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