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portada customer relationship management
customer relationship managementcustomer relationship managementcustomer relationship management
Type
Physical Book
Author
Publisher
Language
English
Pages
164
Format
Paperback
Dimensions
22.9x15.2x1 cm
Weight
0.24 kg.
ISBN
0071379541
ISBN13
9780071379540
Categories

customer relationship management

Kristin Anderson (Author) · Carol Kerr (Author) · McGraw-Hill Companies · Paperback

customer relationship management - Anderson, Kristin ; Kerr, Carol

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Synopsis "customer relationship management"

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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The book is written in English.

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The binding of this edition is Paperback.

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