Name: Customer Relationship Management
SKU: 51210947
Price: 3791.00 TWD
Availability: InStock
Author: Ed Peelen
ISBN: 9780273774952

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portada Customer Relationship Management

Type

Physical Book

Publisher

Pearson

Author

Ed Peelen

Synopsis "Customer Relationship Management "

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.