Name: CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Price: 964.00 TWD
Availability: InStock
Author: Porter, Alan J. ; Potter, Douglas
ISBN: 9781937434748

portada CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

Type

Physical Book

Author

Alan J. Porter

Illustrated by

Douglas Potter

Publisher

XML Press

Language

English

Pages

218

Format

Paperback

Dimensions

21.6 x 14.0 x 1.2 cm

Weight

0.26 kg.

ISBN13

9781937434748

Synopsis "CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience "

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.Any good customer experience is driven by a combination of three critical elements: Meeting the customer's needsDelivering the right content to help the customerUnderstanding the context of where, when, and how the customer interacts with youThis book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

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CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience - Porter, Alan J. ; Potter, Douglas

Synopsis "CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience "

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