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portada Data-Driven Approaches for Effective Managerial Decision Making
Type
Physical Book
Publisher
Author
Language
English
Pages
360
Format
Paperback
Dimensions
25.4 x 17.8 x 1.9 cm
Weight
0.62 kg.
ISBN13
9781668475690
Categories

Data-Driven Approaches for Effective Managerial Decision Making

Anubha ; Sharma, Himanshu (Author) · IGI Global · Paperback

Data-Driven Approaches for Effective Managerial Decision Making - Anubha ; Sharma, Himanshu

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Synopsis "Data-Driven Approaches for Effective Managerial Decision Making"

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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