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portada Daytime Television Programming (Routledge Library Editions: Broadcasting)
Type
Physical Book
Publisher
Author
Language
English
Pages
94
Format
Hardcover
ISBN13
9781032621883
Edition No.
1

Daytime Television Programming (Routledge Library Editions: Broadcasting)

Matelski Marilyn J. (Author) · Routledge · Hardcover

Daytime Television Programming (Routledge Library Editions: Broadcasting) - Matelski Marilyn J.

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Synopsis "Daytime Television Programming (Routledge Library Editions: Broadcasting)"

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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The binding of this edition is Hardcover.

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