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portada Decision-making and Choice Decision
Type
Physical Book
Publisher
Author
Language
English
Pages
366
Format
Paperback
Dimensions
22.9x15.2x1.9 cm
ISBN13
9781636516165

Decision-making and Choice Decision

Park, C. Whan; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Decision-making and Choice Decision - Park, C. Whan; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 03 Nov - 11 Nov Shipping: 5 to 6 business days.
NT$ 3,007
NT$ 3,007

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Synopsis "Decision-making and Choice Decision"

Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.Grounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.As part of the Legend in Consumer Behavior series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.

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The binding of this edition is Paperback.

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