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portada Determinants of Online Shopping Adoption in Nigeria
Type
Physical Book
Author
Publisher
Language
English
Pages
524
Format
Paperback
Dimensions
22.9 x 15.2 x 3.0 cm
Weight
0.76 kg.
ISBN13
9786202552318
Categories

Determinants of Online Shopping Adoption in Nigeria

Kingsley Ikechukwu Onyegbule (Author) · LAP Lambert Academic Publishing · Paperback

Determinants of Online Shopping Adoption in Nigeria - Onyegbule, Kingsley Ikechukwu

New Book Imported to Taiwan
Delivery: 27 Jul - 04 Aug Shipping: 13 to 14 business days.
NT$ 3,760
NT$ 3,760

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Synopsis "Determinants of Online Shopping Adoption in Nigeria"

Determinants of online shopping adoption in Nigeria with a special regard to the internet connected Nigerians. It is a business solution that emerged with the growth of internet connectivity. Endogenous and exogenous variables have motivated the acceptance of online shopping transaction globally with environmental peculiarities. The factors that determine the acceptance and usage remain the crux of this study. A survey research tarted at internet enabled Nigerians. Questionnaires were administered and returned through the electronic media successfully. The empirical result was based on the application of analytical techniques. The result shows that adoption of online shopping in Nigeria is explained by perceived trust, risk, security, innovativeness, internet connectivity and information about the online shopping. Perceived risk and security are the major challenges to online shopping adoption. Very low trust level discourages customers' intention to use the online shopping. Information about the online shopping is not significant. Improvement is needed for online shopping to thrive. The integrated model of online shopping adoption in Nigeria was able to solve the study/s problem.

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