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portada Digital Marketing. Metaverse and Corporate Diplomacy
Type
Physical Book
Publisher
Author
Language
English
Pages
20
Format
Paperback
ISBN13
9783389055915

Digital Marketing. Metaverse and Corporate Diplomacy

Hans-Walter Höhl (Author) · Grin Verlag · Paperback

Digital Marketing. Metaverse and Corporate Diplomacy - Hans-Walter Höhl

New Book Imported to Taiwan
Delivery: 01 Sep - 14 Sep Shipping: 16 to 20 business days.
NT$ 1,058
NT$ 1,058

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Synopsis "Digital Marketing. Metaverse and Corporate Diplomacy"

Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Fachhochschule des bfi Wien GmbH (MBA Digital Transformation), course: MBA Digital Transformation, language: English, abstract: A report from the US Congressional Research Service has provided information for policymakers outlining important aspects and developments surrounding the metaverse. A briefing document is provided for an American Senator who will sit on the committee of a Senate hearing for Mark Zuckerberg. It summarizes current developments regarding characteristics, opportunities and risks of the metaverse. Additional perspectives are gathered from the literature. Three questions are formulated that should be asked to Mr. Zuckerberg as a representative of Meta on behalf of the Senator. Based on a recent essay, it is described what corporate diplomacy means and whether and how the concept would be relevant for the author's own company.

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