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portada Digital Marketing Strategy: An Integrated Approach to Online Marketing
Type
Physical Book
Author
Language
English
Pages
440
Format
Paperback
ISBN13
9781398622067
Edition No.
0004

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Simon Kingsnorth (Author) · · Paperback

Digital Marketing Strategy: An Integrated Approach to Online Marketing - Simon Kingsnorth

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Synopsis "Digital Marketing Strategy: An Integrated Approach to Online Marketing"

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

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The binding of this edition is Paperback.

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