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portada Digital Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
176
Format
Paperback
Dimensions
22.9 x 15.2 x 1.0 cm
ISBN13
9786200696076

Digital Marketing

Patil, Vasudha; Pawar, Krupal (Author) · Scholars' Press · Paperback

Digital Marketing - Patil, Vasudha; Pawar, Krupal

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Synopsis "Digital Marketing"

This book titled "Digital Marketing" is specially written in accordance with the revised syllabus of Savitribai Phule Pune University (SPPU) for undergraduate and postgraduate programs. It is designed to provide a structured and comprehensive understanding of digital marketing concepts, tools, and strategies as per academic and industry requirements.The content of this book is meticulously aligned with the latest curriculum guidelines issued by SPPU, ensuring that students gain a balanced exposure to both theoretical knowledge and its practical application in today's digital economy. Key topics such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Email Marketing, Affiliate Marketing, Mobile Marketing, Web Analytics, and E-commerce Strategies are covered in a lucid and student-friendly manner.Each chapter includes: - Detailed explanations of core concepts- Real-world examples and case studies- Illustrative diagrams and flowcharts- Chapter- MCQs, and practice questions for revision .

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The binding of this edition is Paperback.

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