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portada Direct Marketing
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786130633240

Direct Marketing

New Book Imported to Taiwan
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
NT$ 4,833
NT$ 4,833

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Synopsis "Direct Marketing"

Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.

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In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

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