Name: Direct To Consumer
SKU: 69119476
Price: 853.00 TWD
Availability: InStock
Author: Luca Colucci
ISBN: 9798174359239

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Type

Physical Book

Publisher

Independently published

Author

Luca Colucci

Language

English

Pages

120

ISBN13

9798174359239

Direct To Consumer

Luca Colucci (Author) · Independently published · Physical Book

New Book Imported to Taiwan

Delivery: 17 Nov - 30 Nov

NT$ 853

NT$ 853

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Synopsis "Direct To Consumer"

Direct to Consumer is a practical guide to creating, launching, and growing a modern DTC brand from the ground up. Rather than focusing on vague entrepreneurial advice, this book breaks the process into the decisions that actually matter: choosing the right market, understanding your customer, developing a product, building a brand, pricing profitably, acquiring customers, and turning first-time buyers into repeat customers.Inside, you'll learn how to:Find and validate a profitable product opportunityUnderstand your target customer and what drives them to buyBuild a distinctive brand and positioningPrice products using real unit economicsCreate an online store designed to convertPlan fulfilment, shipping, and customer serviceUse paid advertising without losing control of your marginsBuild organic content and work with creators and influencersUse email and SMS to increase repeat purchasesImprove retention, lifetime value, and customer loyaltyTrack the numbers that determine whether your business is actually profitableManage cash flow as your brand growsScale without destroying the economics that made the business workTurn the ideas in the book into a focused 90-day launch planWhether you are launching your first product, developing an existing idea, or trying to understand how successful online brands operate, Direct to Consumer gives you a structured framework for turning an idea into a real business.