Name: E-Commerce 2018
Price: 4719.00 TWD
Availability: InStock
Author: Manzoor, Amir
ISBN: 9789699443060

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Type

Physical Book

Author

Amir Manzoor

Publisher

Amir Manzoor

Year

2017

Language

English

Pages

600

Format

Paperback

Dimensions

28.0 x 21.6 x 3.1 cm

Weight

1.37 kg.

ISBN13

9789699443060

Synopsis "E-Commerce 2018 "

E-commerce 2018 continues to be a comprehensive text designed to provide students a solid foundation of E-commerce and its essential concepts. E-commerce 2018 is fully updated to cover the latest developments in the field of e-commerce. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of ecommerce, online marketing, online payment systems, online business models, social, mobile, and local marketing, virtual wolds, online business environment issues, website usability, e-commerce strategy, mobile commerce, e-CRM/e-SCM/e-SRM, and e-commerce site development. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic ecommerce environment.

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E-Commerce 2018 - Manzoor, Amir

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