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portada El Gran Plan (in Spanish)
Type
Physical Book
Publisher
Year
2020
Language
Spanish
Pages
256
Format
Paperback
ISBN13
9786073191814
Edited in
México
Edition No.
2020

El Gran Plan (in Spanish)

Mike Michalowicz (Author) · Conecta · Paperback

El Gran Plan (in Spanish) - Mike Michalowicz

5 estrellas - de un total de 5 estrellas 1 review
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Synopsis "El Gran Plan (in Spanish)"

Existe un increíble método para convertir un negocio pequeño en una compañía multimillonaria l der de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los concursos de Halloween, el Gran Plan. Los emprendedores suelen caer en el ciclo sin fin de vender y producir para sobrevivir que los deja frustrados, exhaustos y ante un panorama del cual no saben cómo salir para despegar. En esta situación se encontraba Mike Michalowicz, fundador de una pequeña empresa de computación, en fechas cercanas a la noche de brujas cuando descubrió su fuente de inspiración en los agricultores de calabazas gigantes. Mike probó el mismo método en su propia compañía y en poco tiempo llegó a ser no sólo una empresa millonaria, sino también la número uno en el mercado. Ahora es tu turno de probar el Gran Plan en tu negocio y hacerlo crecer como calabaza gigante. - Planta las semillas adecuadas. No gastes tiempo en hacer un montón de cosas diferentes para complacer a tus clientes. En su lugar, identifica aquello que tú haces mejor que los demás y enfoca toda tu atención, dinero y recursos. - Deshierba a los perdedores. En un pequeño huerto, las calabazas podridas atrofian el crecimiento de las saludables. Lo mismo sucede con los clientes. Identifica qué clientes agregan mayor valor y te dan las mejores oportunidades para un crecimiento sostenido. Y luego deshazte de lo peor de lo peor. - Nutre a los ganadores. Una vez que descubres quiénes son tus mejores clientes. Descubre sus necesidades frustradas, innova para convertir sus deseos en realidad y entrégales más en cada una de tus promesas. A través de muchas historias de emprendedores exitosos, El Gran Plan será tu guía para aplicar estrategias no convencionales que te ayudarán a construir una compañía lucrativa y ganadora en su campo. «El negocio de los sueños de cualquiera es uno que te apasione y que pague bien. En El Gran Plan, Mike te explica cómo lograr esto y además escalarlo.» --sofía macías, autora de Pequeño Cerdo CapitalistaENGLISH DESCRIPTION Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump-kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? - Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. - Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. - Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven-tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Mike Michalowicz
  (Author)
View Author's Page
Mike Michalowicz created and sold two multimillion-dollar companies before turning thirty-five. Today, he is the co-founder of Profit First Professionals, an organization of accountants and business advisors who teach the Profit First method. Mike is also co-founder of Provendus Group, a consulting firm that uses his business growth methodologies. He hosts the Profit First Podcast, speaks globally, and has shared his insights at events organized by EO, TAB, Vistage, among others. He is the author of The Pumpkin Plan, Profit First, Clockwork, Surge, and The Toilet Paper Entrepreneur. His columns have appeared in the Wall Street Journal, Box Pro Magazine, Entrepreneur, OPEN Forum, and Harvard Business Review, among others.
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Customers reviews

Lissette Burgos Friday, January 02, 2026
Verified Purchase

Excelente pero antes de comprarlo asegúrense de haber leído o compren tambien el libro “La ganancia es primero” antes

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All books in our catalog are Original.
The book is written in Spanish.
The binding of this edition is Paperback.

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