Name: Entertainment Management: Towards Best Practice
Price: 2616.00 TWD
Availability: InStock
Author: Moss, Stuart ; Walmsley, Ben
ISBN: 9781780640235

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Entertainment Management: Towards Best Practice

Type

Physical Book

Publisher

Cabi

Author

Moss, Stuart ; Walmsley, Ben

Year

2014

Language

English

Pages

328

Format

Paperback

Dimensions

24.4 x 18.8 x 2.0 cm

Weight

0.92 kg.

ISBN13

9781780640235

Synopsis "Entertainment Management: Towards Best Practice"

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.

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Entertainment Management: Towards Best Practice - Moss, Stuart ; Walmsley, Ben

Synopsis "Entertainment Management: Towards Best Practice"

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