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portada Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
Type
Physical Book
Publisher
Author
Language
English
Pages
380
Format
Paperback
Dimensions
22.9 x 15.2 x 2.0 cm
ISBN13
9781636515373

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise

Holbrook, Morris B.; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise - Holbrook, Morris B.; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 27 Aug - 07 Sep Shipping: 4 to 5 business days.
NT$ 3,075
NT$ 3,075

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Synopsis "Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise"

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences.By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook's unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.

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The binding of this edition is Paperback.

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