Name: Event marketing: evaluation of the FLIPORTO Literary Festival brand
Price: 1287.00 TWD
Availability: InStock
Author: Perini, Aline ; Picarte, Ronei
ISBN: 9786206867036

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Type

Physical Book

Author

Aline Perini

Ronei Picarte

Publisher

Our Knowledge Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9 x 15.2 x 0.3 cm

Weight

0.09 kg.

ISBN13

9786206867036

Synopsis "Event marketing: evaluation of the FLIPORTO Literary Festival brand"

This interesting study investigates how the client or end consumer or citizen is at the heart of the FLIPORTO literary festival's business model and how it performs the highest level of governance by reporting and publicising results achieved in its five annual editions from 2008 to 2012. The results conclude that the efficiency model of the FLIPORTO brand is highly related to the greater participation of society as a key product of innovation, transformation and socio-economic and cultural development over time.

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Event marketing: evaluation of the FLIPORTO Literary Festival brand - Perini, Aline ; Picarte, Ronei

Synopsis "Event marketing: evaluation of the FLIPORTO Literary Festival brand"

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