Name: Filter Bubbles and Targeted Advertising
Price: 2899.00 TWD
Availability: InStock
Author: The New York Times, Editorial Staff
ISBN: 9781642822694

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portada Filter Bubbles and Targeted Advertising

Type

Physical Book

Publisher

New York Times Educational Publishing

Author

The New York Times, Editorial Staff

Language

English

Pages

224

Dimensions

23.1 x 15.7 x 1.8 cm

ISBN13

9781642822694

Filter Bubbles and Targeted Advertising

The New York Times, Editorial Staff (Author) · New York Times Educational Publishing · Physical Book

New Book Imported to Taiwan

Delivery: 04 Sep - 21 Sep

NT$ 2,899

NT$ 2,899

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Synopsis "Filter Bubbles and Targeted Advertising"

Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.