Name: Focus Group Research
SKU: 9197390
Price: 6753.00 TWD
Availability: InStock
Author: Carey, Martha Ann ; Asbury, Jo-Ellen
ISBN: 9781611322552

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Author

Martha Ann Carey

Jo-Ellen Asbury

Publisher

Routledge

Language

English

Pages

118

Format

Hardcover

ISBN

1611322553

ISBN13

9781611322552

Synopsis "Focus Group Research"

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Focus Group Research - Carey, Martha Ann ; Asbury, Jo-Ellen

Synopsis "Focus Group Research"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery