Name: fundamentals of mobile marketing
Price: 5309.00 TWD
Availability: InStock
Author: Okazaki, Shintaro
ISBN: 9781433115622

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portada fundamentals of mobile marketing

Type

Physical Book

Author

Shintaro Okazaki

Publisher

Peter Lang Us

Language

English

Format

Hardcover

Dimensions

22.9 x 15.2 x 1.3 cm

Weight

0.44 kg.

ISBN

143311562x

ISBN13

9781433115622

Synopsis "fundamentals of mobile marketing"

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.

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fundamentals of mobile marketing - Okazaki, Shintaro

Synopsis "fundamentals of mobile marketing"

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